Keukenatelier Noord
One floor plan, three kitchens, for a bespoke kitchen maker.

Brief
A kitchen maker builds everything to measure. Clients struggle to imagine materials from samples, so the brief is one floor plan finished three ways, with the details that sell a kitchen: handles, edges and tiles.
Approach
The green kitchen is the anchor. The oak and black versions keep the exact layout and camera, and each finish got its own detail.
- Sector
- Kitchen maker
- Delivered
- 6 images, Clip
- Role
- Concept, art direction, AI imagery, motion
- Tools
- Nano Banana 2, Kling 3.0
Brand
Made to measure, in materials you can feel.
Early morning light raking across stone and lacquer, straight verticals, material detail up close.
Crafted / Precise / Warm
- #061008
- #21281B
- #62513E
- #976B48
- #D0C4B6
Styles


An Umber Study: a brand created by Umber to show the process. Images and film made with AI.
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The AI Product Content set: 10 images and a 10 to 15 second video, delivered in web and social formats. From €150 per product set.
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