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Umber StudyBeauty & Wellness2026

Serum Zes

A product launch for a skincare serum: glass, water and soft light.

The drop, about to fall
The drop, about to fall

Brief

Serum Zes launches a single golden serum. The launch needs a hero, packshots, texture, in-use and portrait images and a macro film, all with the same bottle, down to the pipette.

Approach

The bottle is the anchor for the whole set. Every image references it, so the glass, colour and pipette never drift. The macro film starts where the hero stops: the drop falls.

Sector
Skincare
Delivered
8 images, Macro film
Role
Concept, art direction, AI imagery, motion
Tools
Nano Banana 2, Kling 3.0

Brand

One serum, nothing extra.

Diffused light from the left, pale limestone and still water, crisp glass edges, and skin with texture.

Clean / Soft / Precise

  • #A38B6B
  • #CEA96C
  • #AEA29A
  • #C7B8AA
  • #E3D1BA

The set

Packshot
Packshot
Texture on glass
Texture on glass
In use
In use
On skin
On skin
Morning shelf
Morning shelf
Key visual
Key visual
Flat lay with sea buckthorn
Flat lay with sea buckthorn

Film

Ripples around the plinth
One drop, in use

An Umber Study: a brand created by Umber to show the process. Images and film made with AI.

Want this for your brand?

The AI Product Content set: 10 images and a 10 to 15 second video, delivered in web and social formats. From €150 per product set.

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