Daily Pet Goods

A direct-to-consumer webshop for premium pet products, built as a second channel alongside bol.com for more control over pricing and promotions.

Role: Design, Development, Content
Tools: Next.js, Tailwind CSS
Site: Visit ↗

Context

A dedicated webshop for premium pet products (elevated feeding bowls, dog beds, travel accessories, and seasonal cooling mats and pools for dogs and cats), built alongside the brand's existing presence on bol.com, to open a direct sales channel with more control over customer experience, pricing, discounts and promotions than a marketplace allows.

Approach

Built as a full webshop with a real cart and checkout, category and product pages, and Dutch product content and blog writing throughout, able to offer exclusive deals and campaigns directly to customers in a way the bol.com listing can't.

Outcome

The project became as much about the business model as the design: the site isn't just a place to sell products, but a way to build a more direct relationship with customers and create room for repeat purchases and retention. With more time, the next step is developing the conversion strategy further: targeted promotions, email marketing, personalised offers.

Campaign photograph: a golden retriever asleep in the grey velvet Sambo bed in a sunlit living room, with a second dog on a sofa bed behind it.

Homepage of the Daily Pet Goods webshop, a golden retriever and a cat sharing a bed in a sunlit living room beside the headline "Dagelijkse essentials waar ze dol op zijn."

Shop page, "Alles voor jouw huisdier", the full range listed over a living-room scene with a cat asleep beside a sofa bed.

The dog category, "Eten wordt een ritueel", headed by a long-haired dachshund beside a feeding station.

The cat category, a British shorthair curled on a sofa bed in a bright room, with the collection listed beneath.

The range laid out on a sideboard: a bed, a travel bag, bowls, a lead, brushes and toys, styled as a single flat-lay.

The three feeding-station sizes lined up on a wooden floor with a long-haired dachshund sitting beside them.

Product photo of the Hondenmand Sambo, a grey velvet dog bed with black metal legs, on a plain white background.

Sizing visual: a cat, a cocker spaniel and a golden retriever each sitting behind the bowl size meant for them, labelled 0.5L, 1L and 2L.

Sizing visual: a chihuahua, a dachshund and a golden retriever each at the feeding station size meant for them, with the dimensions listed underneath.

Product photo of the mango-wood bowl with its stainless steel insert, filled with kibble, on a plain white background.

The homepage on a phone: the hero, the category tiles and the start of the range.

The shop on a phone: the product grid with prices, one column wide.

The blog, "Tips & gidsen over huisdierverzorging", which carries the care guides the product pages link out to.

Campaign photograph: a dachshund lying on a blue cooling mat beside the folding paddling pool in a sunlit garden.

Lifestyle photograph: a cream pomeranian eating from the mango-wood bowl on a kitchen floor.

Product photo of the navy donut bed with a golden retriever curled up asleep in it.

The back-seat protector fitted across a car's rear bench with a long-haired dachshund sitting on it.

Campaign photograph: the sofa bed and a feeding station in a bright living room, a cat asleep on the floor beside them.

Detail shot of the stainless steel bowl insert, close enough to read the brushed finish.

Detail shot of the grey velvet upholstery and stitched seam on the Sambo bed.

Product photo of the blue cooling mat with a British shorthair cat lying on it.