Saveur & Savoir

An e-commerce site bringing French products to Dutch customers, balancing a distinct French identity with a familiar, accessible shopping experience.

Role: Design, Development
Client: Saveur & Savoir
Tools: Shopify
Site: Visit ↗

Context

A site built around a passion for French language and culture: French recipes (with a traditional and a Netherlands-adapted version of ingredients), translation and subtitling services between French and Dutch, French coaching and lessons, a blog, and a small Shopify-powered shop for French ingredients and products, a dedicated platform where the products keep their French identity while staying accessible to Dutch customers.

Approach

Structured around four offerings (services, recipes, shop and blog), with recipes designed to work both authentically and with Dutch-available substitute ingredients, and the shop scoped to grow alongside them. The central tension throughout: keep the French identity front and centre without making discovery or checkout feel foreign.

Outcome

The project was as much about balancing branding, storytelling and usability as it was about the shop itself. With more time, the next step is developing the marketing and content strategy further: leaning into the origin and authenticity of the products through storytelling and targeted campaigns, to strengthen the brand and bring customers back.

Campaign photograph: a wide valley of forested hills and pasture in eastern France.

Homepage of Saveur & Savoir, a French table spread of bread, cheese and wine beside the headline "Elke dag een vleugje Frankrijk bij u thuis."

Shop page of Saveur & Savoir, the French product range listed with prices.

The services page, "Voor een snufje Frankrijk in uw keuken", which sits alongside the shop.

The recipe index, where each dish links through to the ingredients the shop stocks.

Recipe photograph: a Provençal tian of sliced tomato and courgette in a terracotta dish.

Recipe photograph: ratatouille in a ceramic pot on a wooden table.

Recipe photograph: stuffed tomatoes baked in a shallow dish, herbs scattered over.

Recipe photograph: a slice of quiche lorraine served with dressed green salad.

Recipe photograph: courgette soup finished with cream and smoked salmon, bread alongside.

Recipe photograph: pain perdu dusted with sugar and topped with strawberries and blueberries.

Product photograph: two cut French cheeses on a plate with a bread basket behind.

Product page of Saveur & Savoir, showing one item with its description and price.