Grachtzicht Makelaardij
Virtual staging for an estate agent: four empty rooms, furnished.
Brief
Grachtzicht sells characterful homes along the canals. Empty rooms photograph badly and sell slowly. The brief: furnish four rooms without touching the architecture, and show the change in one reel.
Approach
Each empty room is the anchor for its furnished version. Walls, windows, floors and camera stay identical and only the furniture changes. The reel moves from empty to furnished in one continuous shot.
- Sector
- Estate agent
- Delivered
- 4 rooms, before and after, Reel
- Role
- Concept, art direction, AI imagery, motion
- Tools
- Nano Banana 2, Kling 3.0
Brand
Homes with a history, shown at their best.
Soft daylight, straight verticals, neutral and believable like a good listing photo. Furniture that suits the house, not a catalogue.
Trustworthy / Light / Considered
- #211511
- #5E4D41
- #847468
- #AA958A
- #BEB3AE
Virtually staged
Film
An Umber Study: a brand created by Umber to show the process. Images and film made with AI.
Want this for your brand?
The AI Product Content set: 10 images and a 10 to 15 second video, delivered in web and social formats. From €150 per product set.
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