A summer drop for a sunglasses label, in hard midday light.
The frame on sun-bleached stone
Brief
Zonwaarts makes one tortoiseshell frame with amber lenses. The summer drop needs product images that feel like heat: hard shadows, water caustics, and palm trees reflected in the lenses.
Approach
The frame had to sit the way a real pair does when you put them down. Once that still was right, the rest of the set was built on it.
Sector
Sunglasses
Delivered
6 images, Loop
Role
Concept, art direction, AI imagery, motion
Tools
Nano Banana 2, Kling 3.0
Brand
Made for the brightest hour.
Hard midday sun, crisp graphic shadows, rippling caustics and a saturated sky blue.
Bold / Sunny / Minimal
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The set
The pool in the lenses
Towel, book, lemonade
On the edge of the pool
Pushed up, laughing
Hinge and tortoiseshell
An Umber Study: a brand created by Umber to show the process. Images and film made with AI.
Want this for your brand?
The AI Product Content set: 10 images and a 10 to 15 second video, delivered in web and social formats. From €150 per product set.
