Klokwerk makes one steel tool watch with an orange seconds hand. The hero campaign needs hard light, black and steel, and details that reward a close look.
Approach
The design came first: a watch with a signature of its own, so it reads as nobody else's. Every image references that one design.
Sector
Watches
Delivered
4 images, Macro film
Role
Concept, art direction, AI imagery, motion
Tools
Nano Banana 2, Kling 3.0
Brand
Built to be read at a glance.
A single hard raking light on black slate, steel highlights and a macro depth of field. The orange seconds hand is the signature.
Precise / Technical / Confident
#020303
#1E2026
#5C5250
#BAA697
#E8641E
The set
On the wrist, at the wheel
The dial
The case profile
An Umber Study: a brand created by Umber to show the process. Images and film made with AI.
Want this for your brand?
The AI Product Content set: 10 images and a 10 to 15 second video, delivered in web and social formats. From €150 per product set.
