Windkracht builds e-bikes for people who ride in every weather. The city campaign needs Amsterdam at blue hour, rain and motion blur, and a bike that still looks good wet.
Approach
The bike is the anchor: frame, battery and light stay identical from the tracking shot to the parked details.
Sector
E-bikes
Delivered
5 images, Reel
Role
Concept, art direction, AI imagery, motion
Tools
Nano Banana 2, Kling 3.0
Brand
For every weather.
Blue hour, wet reflective streets, warm shop windows, motion blur and grain.
Urban / Resilient / Cool
#0E1114
#20405B
#48454A
#496274
#886355
The set
Parked by the canal
Rain on the frame
Headlight through the rain
Locked up outside the café
An Umber Study: a brand created by Umber to show the process. Images and film made with AI.
Want this for your brand?
The AI Product Content set: 10 images and a 10 to 15 second video, delivered in web and social formats. From €150 per product set.
