A January membership campaign for a calm pilates studio.
The first stretch of the day
Brief
Studio Rust wants new members in January without shouting about it. The brief: atmosphere images that feel like the first quiet hour of the day, unposed and real.
Approach
The studio is the anchor. Every image shares the same reformers, windows and winter light, so the set reads as one morning.
Sector
Pilates studio
Delivered
6 atmosphere images, Clip
Role
Concept, art direction, AI imagery, motion
Tools
Nano Banana 2, Kling 3.0
Brand
Strength, quietly.
Soft winter morning light, pale plaster and light oak, candid framing and natural skin.
Calm / Honest / Warm
#4C361F
#76563A
#876E58
#C29477
#E5E2E4
The set
Before anyone arrives
Setting the springs
After class
Tea by the window
The last minute of class
An Umber Study: a brand created by Umber to show the process. Images and film made with AI.
Want this for your brand?
The AI Product Content set: 10 images and a 10 to 15 second video, delivered in web and social formats. From €150 per product set.
