Hop & Hek brews one hazy IPA in an illustrated can. The festival campaign needs backlight, condensation and a crowd: the moment the can is the coldest thing in the field.
Approach
The can is the anchor, and its illustration stays identical in every shot. The clip is condensation and rising bubbles, nothing more.
Sector
Craft beer
Delivered
5 images, Reel
Role
Concept, art direction, AI imagery, motion
Tools
Nano Banana 2, Kling 3.0
Brand
The cold one at the edge of the field.
Strong golden-hour backlight through beer and droplets, festival bokeh, hop green and sunset orange.
Playful / Social / Sun-drunk
#0C0B09
#4A3020
#E39E4D
#AA9A8D
#D8C3AB
The set
Cheers above the crowd
On ice
Condensation, up close
On someone's shoulders
An Umber Study: a brand created by Umber to show the process. Images and film made with AI.
Want this for your brand?
The AI Product Content set: 10 images and a 10 to 15 second video, delivered in web and social formats. From €150 per product set.
