Bakkerij Morgenrood
Sinterklaas and Christmas bakes for an artisan bakery, shot at sunrise.
Brief
An artisan bakery that opens before the town wakes up. The December range, speculaas, pepernoten and Christmas stollen, needs images that smell of butter and cinnamon, and a steam loop for the window screen and Stories.
Approach
The hero set the counter and the sunrise. The rest of the set follows the same light from the display case to the baker's hands, and the loop keeps the window alive without a single cut.
- Sector
- Artisan bakery
- Delivered
- 6 images, Steam loop
- Role
- Concept, art direction, AI imagery, motion
- Tools
- Nano Banana 2, Kling 3.0
Brand
Baked before sunrise, gone by noon.
Low sunrise light through a side window, flour in the air, worn wooden counters. Bakes that look made by hands, not machines.
Honest / Warm / Handmade
- #3B2311
- #6B472E
- #905E3B
- #A67E61
- #E1CBC0
The set
An Umber Study: a brand created by Umber to show the process. Images and film made with AI.
Want this for your brand?
The AI Product Content set: 10 images and a 10 to 15 second video, delivered in web and social formats. From €150 per product set.
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