Evening menu reels for a street food market lit by neon.
Pork belly bao from the steamer
Brief
A night market with five stalls and one rule: food you eat standing up. The evening menu needs content that stops the scroll in the first second: steam, flash and glossy sauce.
Approach
Five dishes, one flash-lit world. The reel opens on a burst of steam before it cuts in, because the first second decides.
Sector
Street food
Delivered
5 dishes, Reel
Role
Concept, art direction, AI imagery, motion
Tools
Nano Banana 2, Kling 3.0
Brand
Loud food, late nights.
Hard on-camera flash against neon bokeh, steam everywhere, shot close and slightly from above.
Energetic / Direct / Hungry
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The set
Korean fried chicken, gochujang glaze
Loaded fries with pulled pork
Charred corn tacos and lime
Spicy ramen, lifted
An Umber Study: a brand created by Umber to show the process. Images and film made with AI.
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