Nachtwerk
A drop campaign for a streetwear label that only comes out at night.
Brief
Nachtwerk drops heavyweight basics in black and grey, in small runs that sell out. The campaign needs one face, one city, and the raw feel of a flash photo taken at two in the morning.
Approach
The first portrait fixed the model, and the rest of the drop follows him through the same wet night. The reel opens on a flickering streetlight.
- Sector
- Streetwear
- Delivered
- 6 images, Reel
- Role
- Concept, art direction, AI imagery, motion
- Tools
- Nano Banana 2, Kling 3.0
Brand
Made for the hours after.
Direct flash, visible grain, wet cobblestones and sodium streetlight. Low angles, no retouching.
Raw / Direct / Nocturnal
- #11130E
- #253437
- #483623
- #3B484B
- #7C6958
The set
An Umber Study: a brand created by Umber to show the process. Images and film made with AI.
Want this for your brand?
The AI Product Content set: 10 images and a 10 to 15 second video, delivered in web and social formats. From €150 per product set.
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