Vlas & Veld
A spring lookbook for a linen label, shot in the dunes.
Brief
Vlas & Veld makes linen clothing in oat, sand and sage. The spring lookbook needs a series of looks on one model and a walk film, all in the soft grey light of the Dutch coast.
Approach
The model is the anchor, not just the clothes. The first look fixed her face, hair and build, and every other look was generated against it. The films start from the stills.
- Sector
- Linen clothing
- Delivered
- Lookbook, Walk film, Portrait film
- Role
- Concept, art direction, AI imagery, motion
- Tools
- Nano Banana 2, Kling 3.0
Brand
Linen that looks better the more you live in it.
Overcast coastal light, dunes and marram grass, creased linen that moves in the wind, and skin that looks like skin.
Quiet / Natural / Unfussy
- #6E5B42
- #938064
- #B7A896
- #DCD3CF
- #E9EBF1
The set
Film
An Umber Study: a brand created by Umber to show the process. Images and film made with AI.
Want this for your brand?
The AI Product Content set: 10 images and a 10 to 15 second video, delivered in web and social formats. From €150 per product set.
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