Paviljoen Zilt
A summer campaign for a beach pavilion, made in autumn and held for April.
Brief
A beach pavilion on the North Sea wants its summer campaign ready before the season starts. The brief: sunset, linen, salt air, and the feeling that you should have booked already.
Approach
Every image is framed like a film still, so the set feels like one evening. The reel rises from the table to the horizon.
- Sector
- Beach pavilion
- Delivered
- 6 images, Reel
- Role
- Concept, art direction, AI imagery, motion
- Tools
- Nano Banana 2, Kling 3.0
Brand
The last hour of the day, at the edge of the sea.
Warm backlight at sunset, white linen moving in the wind, weathered wood, sand and a little haze.
Easy / Golden / Social
- #47392E
- #7A6C63
- #958883
- #B7A69C
- #DAAB7F
The set
An Umber Study: a brand created by Umber to show the process. Images and film made with AI.
Want this for your brand?
The AI Product Content set: 10 images and a 10 to 15 second video, delivered in web and social formats. From €150 per product set.
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