A social-first campaign for a hot sauce brand: fire, splashes, red.
Splash and flame
Brief
Pepervuur makes one sauce and wants to be seen on phones, fast. The brief: images that feel hot before you taste anything, and a reel that flares up in the first second.
Approach
The bottle is the anchor, and the set moves from studio splash to food. The reel opens on a flare.
Sector
Hot sauce
Delivered
5 images, Reel
Role
Concept, art direction, AI imagery, motion
Tools
Nano Banana 2, Kling 3.0
Brand
Heat you can see.
Hard side light on deep black, real flame and embers, sauce frozen mid-air.
Bold / Loud / Playful
#282021
#45302C
#544848
#AB4D25
#E2A86B
The set
On a fried chicken burger
One drop on a chilli
On charred wood
Over a taco
An Umber Study: a brand created by Umber to show the process. Images and film made with AI.
Want this for your brand?
The AI Product Content set: 10 images and a 10 to 15 second video, delivered in web and social formats. From €150 per product set.
