Poot & Pluim makes leather collars and bouclé beds for dogs who live in nice homes. The Christmas campaign needs warmth, a golden retriever, and the products in real use.
Approach
The living room is the anchor: tree, bed and collar stay the same across the set. The clip is a dog lifting its head, nothing staged.
Sector
Pet accessories
Delivered
6 images, Clip
Role
Concept, art direction, AI imagery, motion
Tools
Nano Banana 2, Kling 3.0
Brand
For the dog who has everything, except this.
Fairy lights and firelight, cream bouclé and cognac leather, fur in sharp detail.
Warm / Refined / Affectionate
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The set
The braided collar
Waiting for gifts
Ready for the walk
A gift on the bed
Asleep
An Umber Study: a brand created by Umber to show the process. Images and film made with AI.
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The AI Product Content set: 10 images and a 10 to 15 second video, delivered in web and social formats. From €150 per product set.
